We joined hundreds of runners at the Fidelity Fitness Run, supporting their 10km race recovery with guided breath work sessions and ice baths for both first timers and experienced cold plungers. The event also showcased leading fitness brands, with snacks and refreshments provided for participants.

Hosted by Nebula with Atlas Collective and in partnership with leading brands, we had the pleasure of showcasing our ice baths to support runner recovery after the 5km race. Participants also enjoyed refreshments, offering welcome relief in the Dubai desert heat.

Shredfast, one of the fastest-growing fitness brands, together with SOTA Salon, hosted an exceptional event at the Address Hotel JBR. Hundreds of participants took part in an intense morning workout, followed by ice baths and refreshments, combining recovery, networking, and community engagement.